![]() ![]() One down from ski jackets and slightly more easily styled, synthetic and down-fill puffer jackets provide that duvet-day cosiness, increasingly available in opinion-dividing ankle-length silhouettes, while shearling jackets can offer that extra snug, tactile feel. These hard or soft-shelled coats come insulated to the nines, primed for especially damp and cold weather. If you're the kind of person who refuses to turn on your home's central heating as a matter of eco-minded principle then know that ski jackets are by no means reserved for La Rosiere powder. Which jacket types are best for extreme cold? From the affordable rails of Reiss and Uniqlo to the runway-exhibited grails of Gucci, Dunhill and Celine, high street and fashion houses alike deal in every kind of winter coat these days, so in the end, it all comes down to personal taste. ![]() But that’s not to say that timeless heavyweight wool coats, nor those more Arctic-protective down-filling technical jackets are going out of style anytime soon. ![]() Looking through the early morning fog of fashion trends this season, we saw an overarching lean towards smarter trench coat silhouettes, Matrix-style leathers and neutral Werther’s Original colour palettes when it came to outerwear. What are this season's biggest winter coat trends? All our picks will serve you well for the next five years and look good doing it, but before you dive in, here are a few things to consider. Easier said than done with a seasonal roster of new trends, but excellent outerwear is always best done timeless. Most important of all, if you get this investment right, you can put this search on hold for the next few years. Whether you’re opting for a parka, down jacket or a suave wool-blend peacoat, the best men’s winter coats can be a chic saviour for your wardrobe after a summer spent in sweat shorts and T-shirts that have long lost their shape. Sourcing a toasty-warm, windproof and water-resistant insulated jacket ahead of the cooler months ahead not only means you’ll be good to go when that first frosty morning comes, but you’ll also get plenty more bang for your buck should you be making a high-end designer investment. And when it comes to winter coats – that most important item of outerwear – the best play is always to be proactive, rather than reactive. Now considered a heritage brand, the renamed London Fog company remains one of the country’s prominent outerwear brands.Phrases such as “cold snap” and “cold front” are already being bandied about by even the most amateur of meteorologists. Each new parent company added additional products and marketed them differently. The company changed hands a few times, starting in 1976. During the 1970s, two out of every three raincoats owned in America was a London Fog. Most importantly, he released quality everyday menswear and womenswear at affordable prices. He added luggage, umbrellas, fashion accessories, kidswear, and eyewear to the product lines. In the early 1960s, Myers’ son, Jonathan, took over and gave the company a fresh new look. A successful women’s version soon followed. The garment was an all-weather trench coat that sold for thirty dollars and helped make Londontown mainstream. Using a blend of Dacron and cotton, the “London Fog Maincoat” was a phenomenal success upon its 1954 launch. ![]() Wanting to take his products to the next level, he began working hand-in-hand with DuPont on a new waterproof material he could apply to his coats. The ability to fill the order in a timely fashion with quality coats inspired Myers to refocus his company on outerwear.ĭuring the 1950s, Londontown continued to manufacture these military raincoats, selling them to department store chains like JCPenney, Montgomery Ward, and Sears. During World War II, Londontown received a government contract to produce ten thousand raincoats for American soldiers. After renaming it Londontown Manufacturing, Myers focused on making quality menswear at affordable prices. When the store closed during the Great Depression, the ambitious young adult decided to buy the workplace. In 1923, a sixteen-year-old named Israel Myers began working at a popular menswear and outerwear store named Londontown Clothing Company in Baltimore, Maryland. ![]()
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